A digital marketing agency Croydon is a company you can employ to help your business market to potential consumers through a range of digital channels. They can do this in various ways such as by creating and launching campaigns via social media, websites, pay-per-click adverts and videos to name a few. Fortunately, at ThinkGrow we have a team of highly qualified staff who make up our digital marketing agency Croydon to help your business become as appealing to as many potential customers as possible through multiple avenues.
What is digital marketing?
Digital marketing is the field of marketing that focuses on the use of the internet and online based technology such as mobile phones and laptops, to promote a business’s products or services. With the sudden upsurge in use of the internet and digital technology, we believe it is crucial for every business to be carrying out some form of digital marketing in order for the business to grow in popularity and sales. Digital marketing can be promoted in many forms including online videos, paid social media ads, pay-per-click posts and search engine marketing. Having a digital marketing strategy enables you to attract higher numbers of potential customers and makes it easier for you to connect with existing customers, thus building your customer-relation base. In order for your business to thrive online, we recommend you contact our digital marketing agency Croydon who can create a successful digital marketing strategy for you.
Every digital marketing strategy varies, with some putting all their focus on one specific digital platform such as social media and others using multiple platforms to promote themselves, so it is important to find what works best for your business. Examples of online digital marketing that have been found to be highly effective include search engine optimisation which involves improving a website’s visibility and ranking on popular search engines such as Google and pay-per-click adverts where a company will pay for adverts to appear on social media platforms or search engine results pages. Another form of digital marketing that has become progressively popular is social media marketing; companies are now able to share content on popular social media platforms such as Instagram to increase public engagement and awareness of their brand. Content marketing is also an effective method used to distribute information in the form of blog posts, podcasts and e-books. It provides potential customers with valuable information regarding products or services related to yours, making them more inclined to visit your website and purchase your products or services over those of your competitors. Affiliate marketing has now become a global phenomenon thanks to the rise of social media platforms such as Instagram; celebrities and influencers with large followings are now able to promote your product or service while receiving a commission every time a sale is made, benefitting both parties.
What are the benefits of digital marketing?
There are many benefits to promoting your business with the help of our digital marketing agency. Through digital marketing, you can achieve a broader geographic reach, and be able to connect with a larger audience across the various digital channels you promote on. Additionally, digital marketing is cost effective as it is significantly cheaper than television adverts and newspaper ads. Another great benefit of digital marketing is the use of analytics which allows you to track how much foot flow you have on your website as a result of your digital marketing strategies.