Digital marketing refers to any form of promotion that appears on a phone, computer, or other electrical device. Digital marketing can be carried out in many different forms such as paid promotions on social media, display ads, online videos, and search engine marketing. With technology currently being at its peak in popularity, at ThinkGrow we believe it is necessary for every business to take advantage of digital marketing Croydon so that you can attract as many potential customers as possible.
What is digital marketing?
Digital marketing is a way in which businesses promote their products or services to connect with potential customers using the internet. Digital marketing Croydon is not limited to the internet, with a lot of businesses opting to send text messages and multimedia messages to their customers as an effective form of marketing. Each business’s digital marketing strategy is different, with some potentially putting all the focus on one digital platform and others using multiple platforms to promote themselves. Examples of online digital marketing include search engine optimisation which involves improving a website’s visibility and ranking on popular search engines such as google, pay-per-click advertising where a company will pay for adverts to appear on social media platforms or search engine results pages. Another form of digital marketing that has become significantly popular in the past decade is social media marketing; companies are now sharing content on popular social media platforms such as Instagram and Facebook to increase engagement and awareness of their brand. Content marketing is also an effective method used to share information in the form of blog posts, podcasts, videos or e-books. Affiliate marketing has now become more popular than ever with the rise of social media platforms such as Instagram and TikTok; celebrities and influencers with large followings promote a product or service while receiving a commission every time a sale is made.
Why is digital marketing so important?
Digital marketing Croydon is essential to make sure your business prospers; while any form of marketing can help boost your sales and popularity, digital marketing may be the most effective form of promotion due to how accessible digital channels have become worldwide. The avenues to communicate with potential customers are now endless, ranging from sending text messages to social media and studies can support just how effective digital marketing is from the upsurge in website traffic and sales made online in recent years. More than ever, we are seeing the closing down of high street shops and department stores due to more people preferring to shop online and this is all due to the extensive marketing that is carried out on different digital platforms.
What are the benefits of digital marketing?
Digital marketing comes with great benefits for your business, and it is why we highly encourage looking into the endless options you have at your disposal if you haven’t already done so. With digital marketing you are able to reach a much wider audience than with traditional marketing methods; with platforms such as Facebook which has millions of active users on a daily basis, your business has the potential to reach customers across the other side of the world. Another benefit of digital marketing is that it is cost effective, being more affordable than traditional marketing methods such as TV adverts. It also gives you access to analytics regarding your customers so that you can use the data to figure out what parts of your business are working and what aspects require improvement.