Conversion rate optimisation or CRO Croydon is an important factor in business marketing which involves converting visitors to your website into customers for your business. On average approximately 2% of website visitors are converted to paying customers, and this is dependent on the quality of your website and the nature of your business. If you are looking to increase your conversion rates then you need to speak to us at ThinkGrow digital marketing agency.
Here at ThinkGrow we have over 20-years of experience in creating bespoke websites for businesses across the country. We will find out about all aspects of your business to make sure that your website is individually tailored and helps you stand out from the crowd. In the same way we will make sure that CRO Croydon is individually tailored for you. We will carry out plenty of market research to find out about the way in which users navigate themselves through your website. We will look at successful websites for similar businesses and find out what Encourages visitors to to make a purchase. We will assess and improve user experience on your website to encourage customers to remain on the website for longer which means there is more chance of them carrying out a purchase at the end. If a transaction does not occur we want you to have CRO Croydon in place to encourage visitors to leave their details so that you can sign them up to a mailing list or contact them again at a later date.
Home page & landing page Optimisation
Your homepage is the virtual front door to your business. First impressions are very important and you want a homepage that you can be proud to show off to the world. If you would like visitors to carry out a transaction on your website then you need to make sure that your homepage is modern and professional and shows your visitor that you are credible and trustworthy. Your homepage needs maximum effort, it should be attractive and eye-catching and it should encourage visitors to explore the rest of your website. By including your USPS on your homepage you will be able to tell visitors instantly why they should choose you for their purchase, whether you are offering products or services, rather than your competitors.
A landing page is also important for your website. This is different to the homepage, in that it is a separate page which you can choose for visitors to be directed to when they click on an advertisement or link for your website. Our website design team can make sure that the landing page is designed as a summary of your business and website, and helps capture the essence of your brand. We will make sure that it is optimised to build trust and rapport, to further encourage visitors to make a purchase from your website.
Speak to us at ThinkGrow today to find out more about the different strategies we will put in place to help you with CRO Croydon and boosting the success of your business very soon.