What is Technical SEO?
Search engine optimisation or SEO is very important for the success of any website. There are many different aspects to SEO and technical SEO Croydon which are important for making sure that your website continues to attract visitors, holds their interest and keeps them on the page long enough for them to learn about you, find what they are looking for and carry out a purchase or transaction at the end of the user experience.
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Technical SEO Croydon is a field of SEO which is involved with the optimisation of the infrastructure of your website. It deals with enhancing the technical aspects of your website to allow effective crawling and indexing which helps boost your position in search engine results pages or SERPs. You may be thinking how you will go about this. You need to speak to our digital marketing agency ThinkGrow in Croydon. We are a multi award-winning digital marketing team and with two decades of experience in creating modern and bespoke websites for businesses across the country we have extensive knowledge and expertise in the strategies involved with SEO to help promote your website and boost the success of your business. By maintaining technical SEO Croydon we will ensure that your website meets the technical requirements which help Google recognise that it is a credible and trustworthy website and boost your position in the search results list.
Common Technical SEO Issues
If you have a website for your business then our specialist team will begin by carrying out a thorough audit of your website to ensure that there are no technical SEO issues which may be hindering your business. There are many common technical SEO issues which can affect website traffic and lower your position in the SERPs.
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Page load speeds are one of the most common technical SEO issues which can significantly impact traffic and conversion rates. If your website does not load instantly you will lose a significant percentage of your visitors. With advanced digital technology most people are used to instant page loading and if your website requires between 2 or 3 seconds to load then the probability of bounce increases by 32% whilst 5 seconds increases the probability of bounce to 90%. An easy way to address this is by evaluating how many images, videos and media files make up your website. By changing file formats and compressing images you will be able to present the same information however help your page load more quickly and seamlessly. By addressing this not only will you enhance the user experience but you will also help boost your technical SEO Croydon.
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Another important factor which affects technical SEO is the compatibility of your website on mobile phones. It is essential that your website is mobile-friendly as the majority of online searches are carried out on mobile phones when people are on the go. By making sure that your website can adapt instantly to the device it is being accessed on you will be able to boost your technical SEO, increase website traffic and enhance user experience. Speak to us at ThinkGrow today to find out more about common technical SEO issues and how to address this to ensure that you have a successful website which continues to attract patients and helps to grow and expand your business.