From years of experience carrying out advanced SEO and getting Google Domination for our clients, one thing we have noticed is a huge consistent factor in their success...

'content is king' 

“SEO demands content.

Content marketing is content.

There is no such thing as SEO without content.

You need words, articles, substance, keywords, verbiage.”

- Neil Patel - SEO Guru

In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.
(Source: NetMarketShare)

To win at SEO, you have to play by Google's rules. Ranking high on Yahoo or Bing will bring visitors to your site, but companies who rank on Google are most likely getting the most business.

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On the first page alone, the first five organic results account for 67.60% of all the clicks.
(Source: Zero Limit Web)

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Google’s search algorithm uses more than 200 factors to rank websites.
(Source: Backlinko)

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High-quality content and link building are the two most important signals used by Google to rank your website for search.
(Source: Search Engine Watch)