Search engine optimisation, in short referred to as SEO, is an extremely valuable marketing tool now popularly used by countless businesses to boost website rankings. As it is a fairly new process, at ThinkGrow we endeavour to boost your search rankings for you using our professional and highly experienced SEO agency Croydon so that you needn’t have to do the hard work yourself.
What is search engine optimisation?
Search engine optimisation is an essential tool in the field of digital marketing; it is made up of multiple elements that come together to make your website more noticeable, bringing in heavier traffic and therefore more customers. One of the main purposes of search engine optimisation is to increase your website visibility which will make it easier for potential customers to find you when they search for something related to the product or service you offer. Your level of visibility is usually directly related to the level of your ranking which you should always attempt to increase organically through the use of effective elements of search engine optimisation. Additionally, web traffic is also one of the primary goals of search engine optimisation which increases as your visibility and rankings increase.
What are the elements that make up search engine optimisation?
As mentioned previously, multiple factors combine to make up search engine optimisation and they are all crucial to boost the inflow of traffic onto your website. Keywords are probably the most significant tool used by our SEO agency Croydon to connect you with prospective customers who are in need of your products or services. In the field of marketing, keywords can be defined as specific words or phrases that potential customers use to search for online content. Our SEO agency Croydon takes time to search for precise keywords that have high search rates, but at the same time low competition. These keywords can often be accompanied by local keywords to associate your product to a specific location which can refine your potential customers search and make it more specific.
Another important element of search engine optimisation is content; content is the driving force to reach and engage with the correct audience. An example of this would be publishing a series of blogs discussing topics related to the product or service you wish to sell. A potential customer would come across the content you have shared, gain more knowledge about the topic and be able to build a relationship with you through this, thus maximising your chances of making a sale. It is important to note that your content must not only be educational but also engaging, relevant and something your potential customer would want to share with others. Fortunately, content now comes in multiple forms making it easier for customers to engage; your content can be published in the form of blog posts, videos, web pages, podcasts and social media posts.
What is local search engine optimisation?
Local search engine optimisation is now an effective way to reach out to more customers as there has been a dramatic increase in the number of people who are using mobile phones to search for products and services, more specifically searches that are local. Local search engine optimisation ensures that when a person searches for a local product or service, your website will appear.