When we first started using websites, they were essentially a way of providing information to web surfers. Over the years, they have become more technical, and their function has changed enormously. The biggest change is that they have become interactive, allowing searchers to complete forms, click on links and complete a variety of tasks. At ThinkGrow, our website design Croydon involves creating appealing, functional websites that attract searchers. Our SEO experts optimise your website so that the user’s experience is enhanced, which leads to more conversions.
Content that works
The content on your website needs to be structured to fulfil several criteria. Users must be able to read your content and understand what you are all about. Headings and subheadings must be designed to make the content scannable. The placement of keywords is vital and must be just the right amount. In addition, search engines must also be able to read and identify the relevance; does it answer the search enquiry? Our website design Croydon ensures that we fulfil the complex task of satisfying searchers and website algorithm requirements. Navigation around your website must be easy and backlinks from the right websites are another vital element. Part of our SEO servicing Croydon is the regular updating of your content by our SEO experts Croydon so that the search engines are also satisfied.
When users search for information, they want to find the relevant information quickly and the website that provides that information will undoubtedly be the one that is successful in securing the searcher's business. Part of the function of our website design Croydon team is to help you reach the first page and preferably the top of the first page of a search engine. Reaching this position is vital to your visibility, but it is equally important to keep you in this position. The longer you hold this position, the more people will trust your brand. We will establish your business as a prominent player in your industry by using topic and pillar clusters. We will also create links within your website, which is another search engine requirement, using these pillar and cluster links.
Clear and succinct
It has never been more important to test and check that your website information is correct and that any instructions to the user are clear. Conversion is reliant on being able to use your site easily, the easier it is to use the greater your chance of a conversion. When we create a website for you, we want to know all about your business, and we will analyse data to ensure that the users of your website receive what they want.
As a ThinkGrow client, we provide ongoing servicing because the initial creation of your website is just the start of your journey. Ongoing analysis allows us to understand what happens on your website when a searcher arrives; what they look at and how often, what they don’t look at, and how far they scroll down each page. All this can help us improve your site in the relevant areas.
Find out more
A free 15-minute discovery will allow you to learn more about the many ways in which we can help you grow your business through digital marketing.