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How web design can boost your website popularity



It is imperative that you are able to grab the attention of as many users as possible when they visit your website. Fortunately, at ThinkGrow we make sure every second counts by ensuring you have impeccable web design Croydon that is appealing to users and boosts the traffic on your website.


What is web design?


Web design Croydon refers to the design of a website that is displayed on the internet and the user experience aspect of your website development. Web design is no longer restricted to designing websites for desktop browsers and is now heavily designed for mobile phones. Our web designer will endeavour to improve the appearance, layout and content of your website to make it more eye-catching and user-friendly by using appealing colours, fonts and images. The web designer can also improve the layout of your website, by structuring and formatting information in a categorised way making it easier to read and retain the information you want to share on your website.


What makes a good website?


It is important to make sure your website is able to bring in as many potential customers as possible and the way we try to achieve this is by making your website appear aesthetically pleasing and make it user-friendly so that people of varying age ranges can browse through your website easily. It is also important to always keep your website up to date and relevant in order to prevent a lack of interest from potential customers. Most web pages are designed with the intent to appear simple and easy to read with no unnecessary information on them that may confuse the web user.


Why is responsive and adaptive design important in web design?


Two common methods that are essential in web design Croydon are responsive and adaptive design which are suitable for both desktop and mobile phones. Maintaining a consistent layout across different devices is highly important to maintain customer satisfaction and engagement. Responsive design refers to content that moves appropriately and quickly depending on the size of the screen, whereas adaptive design refers to content that is fixed in size and layout that matches the most common screen sizes.


Conversion rate optimisation


Conversion rate optimisation is another significant factor in marketing that involves converting general browsers into customers for your business. One of the ways you can catch a user’s attention is by creating a homepage that is interesting to look at, as this is the page users will first see when clicking onto your website. The rate of conversion is largely dependent on the quality and individuality of your website. In order to increase your conversion rate it is important to carry out extensive market research to discover how web browsers navigate themselves around your website. Our team of experts can also compare your website to similar websites which are successful, to identify what features of their website encourage people to make purchases. Another way to increase footfall and sales is to improve user experience by making your website interactive so that customers remain on the website for longer. This can either increase your chances of making a sale or at least give the customer a chance to leave their details with you so you can add them to a mailing list or contact them via text messages.

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