Search engine optimisation or SEO is crucial for any small business owner. It does not matter what type of business you have; most people will search for you online before they visit you in person. As a business owner, it is important to understand the basics of SEO so that you are aware of how to get yourself in front of your potential customers and attract attention to your business. You can implement the basics of SEO by yourself and then speak to us at ThinkGrow, our SEO agency Croydon, to help grow your business or we are happy to set up your SEO campaign for you from the start.
The aim of SEO is for potential customers and clients to find you easily online. To begin with, you need to create a free Google Business Profile. This profile will have your contact details, including your address, telephone number and opening hours, what you are all about, any reviews you have gathered, any pictures you wish to share or pictures that customers and clients have taken of you and a link to your website.
The next thing that you need to do is sign up for Google Search Console. If you have a website on the internet, you should register your website with Google Search Console, a free tool offered by Google. Google Search Console measures your performance on Google Search, helping you optimise your website, fix any issues and improve your ranking in the search results lists. As an SEO agency Croydon, we can use this information alongside our extensive knowledge and expertise to ensure your website is optimised for Google.
Optimising the content of the website is known as on-page SEO, and it is key to the success of your business. At ThinkGrow, we can either create a brand new website for your business or improve and modernise your existing one to fit current trends. The content of the website needs to be interesting, engaging, informative and encouraging. We will find out everything we need to know about your business and present this information in a way that attracts customers and clients and also shows Google that you are a trustworthy website that deserves attention. The website needs to be attractive to look at, and the information needs to be credible and correct and display your business at its best.
Keywords are very important for attracting the right visitors to your website, and they are also a pivotal part of any SEO marketing campaign. By identifying the keywords that are most commonly searched for concerning your business, you can create online content that you know your customers and clients are interested in. Trends change in businesses all the time, and our SEO agency Croydon will be able to determine which keywords are trending at the time and update your website accordingly. We will create unique meta titles and descriptions using these keywords so that both clients and Google are aware of what your website has to offer, providing plenty of information on these keywords throughout the website and boosting your position in Google’s search results list.