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The importance of SEO for a successful digital marketing campaign

Updated: Jul 20, 2022

If you have a digital marketing campaign then it is important that you implement search engine optimisation or SEO techniques to ensure that your campaign is successful and that you are able to stand out from amongst your competitors. SEO is the key to successful digital marketing. SEO helps you achieve a top position in Google search results lists for the products you sell or the services that you have to offer. Without SEO it is easy to get lost in the crowd. You need to create a strong online presence for your business to be successful in this era of digital technology. Whether you are a local business or a multinational company, everyone needs a strong digital marketing campaign. Speak to us at ThinkGrow to find out more about digital marketing. We are an SEO agency in Croydon and we specialise in creating modern and bespoke websites, and strong digital marketing campaigns. We will help you boost the success of your business with excellent online marketing.

Google is the world's most popular and busiest search engine. The majority of internet users carry out their searches on Google and most of them search for local businesses online too. Local SEO is also very important for the success of your business. Local SEO helps build awareness of your business within your community and geographical location. When a client is searching for the products or services that you have to offer it is important that Google lists you at the top of the search results page. This is so that the client is encouraged to visit your website rather than find out what similar businesses in your area are offering. The higher you rank on the search results list the greater credibility you have with your clients. Also most people only take into consideration the first 2 or 3 websites on the list, so it is important that Google recognises that you are able to provide your client with what they are looking for and places you at the top of that list.

Google algorithms

Google uses approximately 200 different algorithms to decide where your website is ranked on the search results page. Our SEO agency in Croydon has knowledge and expertise on how Google algorithms work and will implement the necessary techniques and strategies on your website to make sure that you achieve that top spot. Google algorithms are changing on a regular basis, but our SEO agency in Croydon carries out continuous research in this field and will therefore maintain and update your digital marketing campaign accordingly. Your website will be designed with SEO techniques in place from the outset, so that you are able to attract clients who are already looking for the products or services that you are offering. With a strong digital marketing campaign, designed and maintained by our SEO agency in Croydon, you will be able to attract quality website traffic, increase conversion rate and multiply your return on investment to help boost the success of your business.


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