In today's world our whole lives exist online. It’s reported that the average person is on their phone for 4.5 hours per day and as lovely as it is to imagine we’re all using this time to call mothers and connect with friends is - it’s just not the case. We’re working, planning, researching, doing all the things we used to do - It's just that now it’s all online. The internet is essentially a constantly available shopping center, library, cinema or even social club. And with this comes the opportunity to promote your business to a wider audience and using an SEO agency in Croydon to harness this opportunity could take your business to the next level.
What does SEO do?
SEO stands for ‘Search Engine Optimisation’. Simply put, it means the way that your website improves its Google hits. The use of an SEO agency in Croydon like us could help your businesses visibility go up so that when people search for the item you're selling - you’re the first website to come up. The more visible you are, the more attention you get. Easy peasy.
How does it work?
Search engines like Bing and Google use ‘bots’ to look through pages on websites - they go from site to site putting loads of info together about those pages and essentially putting it all together in a giant catalog. Kinda like a giant filofax - you are able to then go and find exactly what you want.
Then comes the algorithms - now I’m not a tech wizard so I'm gonna keep this as simple as I can. Algorithms analyse a page from what we’re calling the ‘filofax’ and decide which order those pages should come in. So basically who’s website gets to be top of the list - depending on the exact question answered by the searcher.
Success from SEO comes when you have a good user experience. Does the website give the searcher the answer they are looking for? Now unlike paid advertising, you can’t pay a search engine to get to the top of a search and so SEO experts need to work really hard to get you to the place you want to be at. A SEO agency in Croydon will have the toolkit you need to get you to the place you want to be.
How else can SEO help my business?
Well it’s not just about getting you to the top of the list - it’s about getting those websites, making sales and gathering interest. An example of this would be when helping company The Jar. When we started to work with The Jar they had pretty much zero online presence and since partnering with us they now have their own website and an impressive SEO score. They have also been approached by Transport for London and the NHS - all via the website we helped build.
Please contact us with any queries you have about partnering with us to grow your online presence and start seeing the results you deserve.